Roxyma Dream UK | The RD Timeline

The RD Timeline

  • 1994 - Aliana Ltd is first created by Rosica and Vasil Zaharievi, as a family business in Haskovo, Bulgaria.
  • It started off by importing textiles for clothes’ manufacturing.
  • 2004 - Aliana purchased new machinery for wadding production, silicone filling and quilting.
  • 2007 - Roxyma Dream (RD) is founded to complete the circle of bed linen making, and with that a long lasting family dream was realised.
  • 2008 - The owner’s daughter Aleks moves back to Bulgaria to expand the family business further.
  • 2011 - Aleks creates a store chain of 16 shops around the country.
  • Meanwhile, various successful marketing and advertising campaigns are planned and launched.
  • With the help of loyal customers and their reviews and comments, RD produces innovative designs, perfects its quality to an exceptional level and maintains an excellent customer service.
  • 2012 - The outstanding and hard work shown by all of RD’s team members quickly pays off, and a brand of only 5 years becomes number one manufacturing and retailing bed linen company in the country.
  • 2015 - Seeking new opportunities with a burning desire to share the experience RD bed linen has come to offer, Aleks launches the UK website.